Home Lifestyle According to the company, the Mazda MX-30 Electric has always been a...

According to the company, the Mazda MX-30 Electric has always been a niche electric car

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Left of center, the Mazda MX-30 Electric was always intended as a niche offering, the company says, more about getting technology into the hands of local customers than building volumes.

A Mazda Australia spokesperson said orders for the MX-30 Electric are still open but will no longer be taking bulk orders. Instead, it will order to meet customer demand.

Initially, the company delivered 100 copies MX-30 Electricianmeaning it will never compete with electric vehicles (EVs) that top the sales charts, such as Tesla Model Y and Model 3.

Camera iconDelivered credit: CarExpert

“When we brought [the MX-30 Electric] y, we always said it would be niche. We said we would bring 100. We did and we learned a lot,” Mazda Australia marketing director Alastair Doak told CarExpert.

“We have trained all our dealers in all the technical aspects of electrification. They have also committed to putting in place certain infrastructure in their dealerships to be able to do this.”

“The good thing about it was the anticipation of EVs, but not just hybrid vehicles (PHEVs),” Mr Doak added.

“All of this work is related to the PHEV, and obviously we will have our first PHEV next year CX-60which will not be a niche product.’

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Camera iconDelivered credit: CarExpert

Mr Doak said he understood the criticism of the modest claimed combined range of 224km.

“I think the guys in execution took Mazda’s idea of ​​how a car should drive, turned it around and applied it to a completely different transmission [and girls] did a very good job,” said Mr. Doak.

The Mazda MX-30 Electric was first introduced in 2018 and will be launched in Australia in mid-2021, joining the petrol-powered M Hybrid model.

It’s priced from $65,490 on-road and is currently only available locally in the range-topping Astina.

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Camera iconDelivered credit: CarExpert

The MX-30 Electric is powered by a single front-mounted electric motor producing 107 kW and 271 Nm of torque, mated to a 35.5 kW lithium-ion battery pack.

With Freestyle doors and an eco-friendly interior, the MX-30 Electric is a competitor to the likes of Hyundai Kona Electric and Nissan Leaf.

A version of the MX-30 with a rotary range extender is still in the pipeline for a potential 2023 launch, but it’s unclear if it’ll make it here.

MORE: Everything for the Mazda MX-30

https://www.perthnow.com.au/lifestyle/motoring/slow-selling-mazda-mx-30-electric-was-always-a-niche-ev-company-says-c-8661259

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