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Australia’s favorite company is back

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Ausmusic’s annual T-Shirt Day fundraiser takes place on Friday 18 November, when Australia’s most loved musicians take the initiative to support local music.

The campaign focuses on inviting music lovers to support Australian musicians by wearing an Ausmusic t-shirt.

There’s no doubt the Australian names behind the campaign, from Kylie Minogue to Ball Park Music, Cub Sport, Casey Donovan and Savage Garden’s Darren Hayes.

These Australian superstars are raising awareness for music workers in the industry who are struggling with financial hardship, ill health, injury or mental health issues.

We’re really excited to be launching the updated creative for this year’s Ausmusic T-Shirt Day and would like to thank Mushroom Creative House and all the artists who help us encourage music lovers across Australia to wear and donate on or in the lead up to Friday 18 November,” says Support Act CEO Clive Miller.

The campaign is a day of fun that invites the public to wear their favorite Australian artist merchandise purchased from their website while raising urgent funds for music workers in crisis.

Premium t-shirts are available for purchase from 13 Australian artists, with 100 percent of proceeds going to Support Act.

For those whose favorite artists aren’t on the list, retail partners are offering a wide range of their shirts, with a portion of the proceeds going to Support Act.

Funds raised from the campaign are intended to help Act Support continue its advocacy work musiciansmanagers, crew members and music workers through crisis support, mental health and wellbeing programs and the Wellbeing Helpline, a 24/7 free telephone advice service.

Members can share their love of Ausmusic t-shirts on social media by using the hashtag #ausmusictshirtday and tagging Support Act, triple j and ARIA on social platforms.

Miller describes the importance of campaign lighting, “We are also delighted to see so many individual and corporate teams set up on ausmusictshirtday.org.au site. Your support is what makes today’s success possible and will enable Support Act to continue to provide its services to music workers in need. Please keep spreading the word and help us reach our goal.”

Photo courtesy of Support Act.

https://www.marketingmag.com.au/news/australias-favourite-campaign-is-back-ausmusic-t-shirt-day-returns-with-big-names/

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