CADA has just announced that the multi-platform brand is a presentation partner Kendrick LamarFreshly announced Big steps Tour of Australia.
One of the most influential rappers of our generation – Kendrick Lamar has released his fifth studio album Mr. Moral and Great Steps.
CADA will launch Kendrick Lamar’s experience throughout CADAverse with content that will expand and support album release and ticket sales. Using CADA’s multi-platform approach, fans will gain access to multiple discovery points that go far beyond audio, creating Kendrick’s moments that will be talked about forever.
ARNCEO of CADA Emily Copeland said, “Kendrick Lamar Big steps The tour will be an important moment in hip hop and R&B, and CADA is proud to work with Live Nation as a presentation partner of the Australian and New Zealand performances.
“CADA is about honoring artists and helping our audience gain access to the best in hip hop and R&B from local and global talent. We are really excited to announce this iconic partnership and introduce Kendrick Lamar’s music and stories to the CADA audience in the coming months ”.
The CADA is represented by Kendrick Lamar, Big steps A tour company, fans are waiting for exclusive content, gift tickets and more. There are several points to attend and participate, from the free iHeartRadio app, FM in Sydney West and DAB + nationwide, to Instagram, TikTok, YouTube and cada.com.au
In March, ARN announced the rebranding of The Edge to CADA. At the time, general manager Emily Copeland told Media Week:
“We identified the opportunity to rethink The Edge as a multi-platform youth brand that is still entrenched in hip-hop and R&B, but is really driven by cross-platform content,” says Copeland. “So it happened because we looked at how young audiences interacted with the content, and knew that taking our offer outside of audio was very important.”