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Celtics’ Jaylen Brown, Rams’ Aaron Donald deal with Kanye West’s agency | Sports USA

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Aaron Donald, Los Angeles Rams guard and Boston Celtics swingman Jaylen Brown on Tuesday ended their partnership with Donda Sports, the brand management agency owned by the artist formerly known as Kanye West.

Donald and Brown signed deals with Donda Sports earlier this year to represent some of their interests outside of sports. Both star athletes have resigned from the agency owned by E, the now-famous music mogul, amid growing international condemnation of his recent offensive and anti-Semitic remarks.

German sportswear giant Adidas also ended its unusually lucrative partnership with Ye on Tuesday.

Donald, triple NFL Defensive Player of the Year, signed with Donda Sports last spring after the Rams won the Super Bowl. The seven-time All-Pro and his wife, Erica, condemned West’s “hateful and anti-Semitic acts” in a statement of their decision.

“We felt a responsibility to send a clear message that hateful words and actions have consequences and that we need to be better as people,” they wrote. “We do not believe that our beliefs, voices and actions do not belong in a space that misrepresents and oppresses people of any background, ethnicity or race.”

On Monday, Brown strongly reversed his previous decision to stay with Donda Sports, saying on Tuesday that he “will continue to stand strongly against any anti-Semitism, hatred, misrepresentation or oppressive rhetoric of any kind.”

Former NFL wide receiver Antonio Brown was named president of Donda Sports in February, and he claimed the organization bought a $2 million Super Bowl suite at SoFi Stadium.

Donald and Jaylen Brown subsequently signed a contract with an amorphous agency to represent the athletes in marketing and branding deals unrelated to their team contracts. Donda Sports also claimed to be “focused on professional and wellness support” in the announcement of the Antonio Brown deal.

Donald and Jaylen Brown appear to be the only reported customers of Donda Sports, which has a defunct website and Instagram account with more than 279,000 followers and no posts.

https://www.theguardian.com/sport/2022/oct/25/donda-sports-celtics-jaylen-brown-rams-aaron-donald

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