Endeavor Group has announced that Alex Freudman has resigned as Managing Director Dan Murphy and will return to the UK.
He will remain in that position for six months, and recruitment for his replacement has begun.
Endeavor Group CEO and CEO Steve Donahue said Freudman played an integral role in the success of the business during his tenure.
“Since joining Dan Murphy’s Alex has not only helped successfully navigate the business after two incredibly devastating years during the COVID pandemic, he has played an important role in fostering innovation and modernization that are now synonymous with the Dan Murphy brand,” Donahue said. .
“Under Alex’s leadership, Dan Murphy’s team has regained its position as a leader in industry trends. Alex supported the creation of new store formats, and together with the endeavourX team, he oversaw that Dan Murphy’s digital platforms became a “front door” for customers.
“I sincerely thank Alex for his tremendous contribution. Although we are disappointed with the loss of someone of this level, we understand Alex’s desire to return to the United Kingdom to be closer to his family, especially given the significant problems associated with working abroad in recent years. “
Freudman said managing Dan Murphy’s team for the past two years and being the custodian of a special brand has been an honor for me.
“However, now is the time for me to return home, to the United Kingdom with my family, and find other opportunities there,” Freudman said. “I believe I’m leaving Dan Murphy’s business in a position of strength and an exciting future awaits.”