- Forbidden Foods ( FFF ) guarantees that its Blue Dinosaur product will be available in more than 375 stores through its two U.S. supermarket banners, Fresh Thyme Market and ShopRite Supermarkets.
- Both supermarkets will be stocking everything for Blue Dinosaur products that have recently been made in the USA
- Fulfillment will be through KeHE, the company’s recently established major distribution partner
- Shares in Forbidden Foods rose 1.27 per cent to trade at 8 cents at 2.16pm AEDT
Forbidden Foods ( FFF ) will feature its Blue Dinosaur range of products in more than 375 stores in two supermarkets: Fresh Thyme Market and ShopRite Supermarkets in the US.
Both supermarkets will feature all four Blue Dinosaur products that were recently made in the USA.
Fulfillment will be handled by KeHE Distribution, the company’s recently established major distribution partner that supplies 23 of the top 50 North American retailers.
CEO Marcus Brown said he was “very excited” to have the Blue Dinosaur range in these stores.
“These are two very high-quality supermarket banners with fantastic locations at the forefront of natural, fresh and healthy retailing in the US,” Mr Brown said.
“Having recently spent two months in the States meeting with various buyers, I saw first-hand how strong the brand’s resonance is with consumers in the US, an opportunity we aim to continue to use to our advantage.”
Company acquired Blue Dinosaur in September 2021 following a successful capital raise that secured $5.5 million in total commitments.
Blue Dinosaur products are hand baked using only whole food ingredients. Its protein and energy bars are gluten-free and free of soy, dairy, preservatives, sugar, colors, stabilizers and flavors.
Shares in Forbidden Foods rose 1.27 per cent to trade at 8 cents at 2.16pm AEDT.