Who can resist the cute puppy eyes of the future Guide? In the first campaign conducted by The Royals for Australian Guide Dogs, adorable puppies, not surprisingly, became the stars of the show.
The cute puppy is a talent star in a series of thick OOH billboards with a large QR code. The code leads consumers to the EOFY charity donation campaign.
Give to a good cause and adorable puppies? Feels like the perfect mood enhancer. Cute billboards dominate the transport shuttles on the east coast of Australia.
After scanning the QR (or now called the CuteR code), passengers will be transferred to the donations page. This allows Australians to make a tax-free donation to Australian Guide Dogs. It also allows Royals to track company performance.
Royals CEO Sebastian Visor spoke about the company. “Around EOFY so much fodder is fighting for our attention, so we needed to stand out. Luckily, adorable puppies are better than any headline when it comes to getting people’s attention, so we left that at that. The use of a QR code creates intrigue that translates into immediate action to collect these vital donations. ”
Royal Families were appointed to the GDA account earlier this year through a brief report to build brand resonance and a broader understanding of the services and support that guide dog organizations across Australia provide to thousands of people who are blind or visually impaired, and ultimately to help attract donations. to fund this vital, life-changing work.