Home Technology How do consumers feel about electric cars in 2022?

How do consumers feel about electric cars in 2022?


Although Tesla is in the headlines mostly because of buyouts and corporate antics of CEO Ilan Mask, little is said about electric vehicles (EVs) in Australia.

According to a comprehensive study of the EV car market conducted by Savvy, in Norway EV sales account for 74.8 percent of the new car sales market. In Australia, on the other hand, it is one-hundredth of that number: 0.78 percent. If you look at the whole world, the average is 4.7 percent. Australia lags far behind in this regard.

Electric machines are the catalyst for «extraordinary violation”On the car market for 2022 and beyond. But are consumers ready for this? Do they want that, even if gasoline prices are rising along with rampant inflation?

We agree that we need EV, but our hip pockets say otherwise

According to a study by Roy Morgan, 52.2% of Australians “seriously thought” acquisition of a hybrid EV. In addition, 36.2 percent expressed interest in all-electric vehicles.

The same Savvy study also found that 73 percent of Australians agree that switching to electric transport is important to curb climate change. However, 79 percent also agree that accessibility should be improved before buying.

Seventeen percent were concerned about the availability of a charging station. In a country of 7.692 million square kilometers there are only 3,000 public charging points, long-distance EVs make almost no sense to the average consumer.

Add this to a higher price and the Australians stay away. If only for a moment.

This is even considering that a higher initial cost means lower overall costs per car drive compared to petrol.

Buying and selling online

One of the segments where there was a significant increase in sales was the hybrid Toyota Rav4. During the pandemic, the car grew by 39 percent. It even overtook the sales of the petrol option.

Much of this has been done online, as pandemic blocking and social distancing have prevented people from contacting dealerships.

Then, after the pandemic, consumers were waiting (and perhaps still waiting) for cars to order because of the global Semiconductor shortages and supply chain problems. So it can be done. But do people want that?

Finance, cars and clicks

Many Australians are now looking for and buying cars online. And so are they taking look for the best personal loans online – possibly in the adjacent browser tabs.

The ultimate consumer buying experience is the creation of the unobstructed. Australian car enthusiasts continued to buy during the pandemic by more than 33 per cent. In order to be smooth, it has to be about finding the perfect EV as well as financial performance at the same time.

As we all know, trading and getting the best price is part of the Australian way of buying a car. No one ever pays on the list.

If the loan approval or pre-approval is completed online, there is no reason why the whole transaction also cannot be digital. The broker can return the most competitive rate on loans – why not cars?

Dealers or car brokers can stimulate digital sales, for example, through exclusive discounts online.

This could wreak havoc on the industry that days of visiting long highways built by dealerships may also be a thing of the past.

As for when that will happen? We need to keep an eye on this space.

Adrian Edlington is a PR and communications manager at Savvy.


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