MyDrive | KIA – For the 19th year in a row, Kia Motors has played an important role in keeping players, officials, the media and VIP guests at the Australian Open by supplying a fleet of 130 people to keep everyone where they need to be when they are. need to be there.
Kia World Brand Ambassador Rafael Nadal, winner of 19 Grand Slam titles and Kia Ambassador for 15 years, this morning handed the keys to the fleet to representatives of the Australian Open at a ceremony in Federation Square in Melbourne.
The fleet consists of Sorento SUVs and Carnival MPV cars with 10 stylish Stinger sedans designed for corporate transportation.
Director of the Australian Open Craig Tyley welcomes Kia’s continued participation in the first Grand Slam tournament of the calendar year.
“We are very proud of our long-standing partnership with Kia, which is one of the strongest in Australian sport,” said Mr Tyley.
“Once you see Kia’s fleet of 130 cars on the streets of Melbourne, you’ll know about the Australian Open, so we’re excited to take Kia’s fleet back.”
Kia Motors Australia Chief Operating Officer Damien Mered said Kia’s participation in the Australian Open is a source of great pride for the company.
“The Australian Open is one of the greatest sporting events in the world and is shared by millions of fans around the world,” said Mr Meredith. “The pleasure it brings to tennis and sports fans cannot be overestimated.
“This will be Kia’s 19th year of cooperation with the Australian Open, and it continues to grow with a future we are sincerely excited about.”
The fleet, led by more than 200 volunteers, is expected to make more than 20,000 trips and cover more than 300,000 kilometers in the run-up to the end of the tournament after the men’s final on February 2.
For the first time this year, the Australian Open Ballkids will feature the Kia logo on its innovative eco-friendly form, which is made from 100 percent polyester yarn derived from recycled PET bottles.
Also for the first time in 2020, Kia has teamed up with Uber to create a Kia X Uber fan park consisting of 30 new small Kia Seltos SUVs. During the tournament, users of the Uber app in Melbourne’s Central British Business Region can choose to be picked up by Seltos for a free trip to Melbourne Park.
Visitors to Melbourne Park will have the opportunity to share various Kia activations, including an augmented reality experience where they can be photographed in a Kia Stinger with Nadal, experience Kia’s latest SUV at Seltos Studios and help develop junior tennis through Kia Ball Drive.
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