MyDrive | Lotus – Australia was the sixth largest market in the world for Lotus in 2019, and in honor of this success the company released an exclusive limited series – Lotus Elise Cup 250 Bathurst Edition. Paying homage to the Lotus track and pedigree in motorsport on the continent, limited edition cars for Australia alone enjoy a host of attractive upgrades.
These include black forged alloy wheels, a special numbered design and “Bathhurst Cup 250” stickers to order.
With more than 45,000 fans attending the 12-hour race in Bathurst, Lotus took its place in the three-day event. There he offered a unique opportunity to more than 150 enthusiastic Lotus owners who witnessed some of the world’s best drivers battling on the challenging Mount Panorama track.
Many then rode it in their own Lotus cars, taking advantage of an on-site mentoring program that allowed them to get the most out of the experience. They were also able to sign up for hot circles with professional Lotus drivers.
Some of the most famous and recognized names in the world of racers have won the victory in Australia for Lotus. Among them is Jim Clark’s dominance in the Tasman series in the late 1960s until 2013, when Kimi Raikkonen succeeded in Formula One at the Australian Grand Prix at Albert Park in Melbourne.
David McIntyre, Regional Director for Asia Pacific and China, Lotus Cars joined the group in Bathurst and commented:
“It’s a great start to the year in Australia, a market that was very successful for us in 2019. Lotus and Australia have a long and rich history and we are committed to developing this close relationship forward. ”
He added: “Through great events like Lotus Track Day, we will continue to build a brand across Australia, adding to the success we achieved last year. Globally, 2020 is an exciting year for us, when the first of our all-electric Lotus Evija models will be delivered to customers. ”
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