Home Business Mental health is the focus of a leading franchisor, Jim’s Group

Mental health is the focus of a leading franchisor, Jim’s Group


After more than 30 years in business, Jim Penman – founder of Jim’s Group – has announced that the brand will provide more support to the franchisee’s mental health, making it a key part of business training and operations. This news comes at a time when the country is starting a month of mental health.

At the age of seventy, Penman became a well-known name known for its Jim’s Group brands, which began with mowing three decades ago. Now Penman says he is determined to provide the group with a focus on mental health and support for its franchisors and franchisees.

The focus is on mental health and well-being

“At Jim’s Group, we pay close attention to the well-being of our franchisees. Although you yourself are in business you have many benefits for mental health, including a flexible lifestyle that allows time for family. Sometimes it can be difficult. Income can be variable, especially in the early days. And while our high standards of customer service help keep franchisees busy, poor service can lead to complaints and poor surveys. Working with it can be stressful, ”Penman said.

It is important to nurture a supportive community

Penman says the most important resistance to stress is to create a sense of community among franchisors and franchisees.

“Franchisors are required to call franchisees at least once a month, ideally weekly, and respond quickly to their phone calls. These calls provide business training and advice, but they are also designed to maintain a relationship and look for any signs of trouble.

“All franchisors these days need to be trained in mental health so they can respond quickly and provide appropriate care.

Penman says face-to-face meetings are also very important, and six weekly meetings are planned at which franchisors and franchisees can catch up on food.

“The goal is not only to provide business training, but also to develop relationships. New franchisees can learn from the experienced, and the connections that are established in meetings often lead to lasting friendships.

“Franchisees appointed by coaches play a special role in caring for newcomers. We know from experience that franchisees who regularly attend meetings are much more likely to be happy and satisfied. ”

Teacher programs

According to Penman, another form of support comes from franchisees in each state who have volunteered to be teachers for those in need.

“We strive to maintain the mental health of our people throughout the group. As part of this, we also pay for the professional advice of qualified psychologists so that our franchisors and franchisees can get free access to it if they need it. Sustainability training is also a key part of our introductory program. ”

More needs to be done to improve mental health outcomes

However, Penman believes there is room for improvement and he wants to offer more support to address the mental health fragility of some franchisees

“It is a sad fact that mental illness is the greatest danger our people face. Although they work at height and with mechanical equipment, for more than three decades we have had only one death (with a chainsaw). But several franchisees committed suicide, and one killed his wife and three of his little girls. While business stress was not an issue in this latter case, it was a shocking experience that made us redouble our efforts.

“Mental health affects us all. It is a responsibility for all of us, ”Penman concluded.

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