Knowing if enough is said can be difficult. It can be even harder if it means saying goodbye to an icon. In this case, Apple is abandoning the iPod, but we will always have his company.
Apple has always been on top of the game when it comes to advertising. Famous Think differently ants on the skin, in 1984 Macintosh gave a grim look to the future. The iPod turned out to be nothing else.
Not afraid to take risks, Apple knows how. The company believed so much in people who know its white brand color that it didn’t need much else in the companies.
This is a bold move, hoping that white will be associated with the brand. But for Apple it worked. The iPod and its companies have been a stunning success that defines generation.
1000 songs in your pocket
It started small. And in storage, and in messaging. A thousand songs in your pocket. Now this may not seem like much, but in the early 2000s, when MP3 players and discoms were a way of listening to music on the go, 1,000 songs were incomprehensible.
So the message was simple. A thousand songs were portable. You can have it all on a little white iPod. Fits in your pocket. It matched every record you’ve ever heard. IPod has become impossible.
It was the next generation for Apple. People knew the iPod and its capabilities, but did they realize how functional a music device was? It’s time to show off.
Then there were the years of the same concept. Bright colored background, anonymous figures dancing to trendy music, and only one determining factor: white headphones.
With music from The Vines, Gorillaz, Jet, Black Eyed Peas and Eminem to name a few, the commercials were bright, fun and synonymous with the iPod. Each campaign was combined with billboards with footage from TV channels.
Video for iPod
In the Feist music style, the video for the iPod showed that the device is multifunctional. It was no longer just 1,000 or 10,000 songs in your pocket, it had the ability to show videos.
With every Apple product there is another iteration of it. The iPod was not small enough, so Apple released the iPod touch. It was small, it had a screen, and it could be pressed anywhere. And this was facilitated by another cool and catchy song.
At the same time Apple hangs its once dominant product on white headphones. Now we have iPhones and Airpods. A thousand songs is not enough compared to the infinite number available now.
But after the death of the iPod let advertising remain forever as an icon of the early zeros. Easier time.