SEO trends for 2022: how to get on top of Google search

Digital marketing has changed dramatically over the past year in the way Google evaluates business. Nowadays, it’s easier to outperform competitors, even if your business is new. It just takes knowledge, time and effort.

During 2022, Google attached great importance to the usability of the website. From how long it takes to load your site, and how users interact with your site. It looks at how well your site is optimized on mobile devices.

Below are the main SEO trends for 2022. Knowing them will give you a competitive edge and help your business rank in Google. No matter how old or big your business is.

High quality content

Every year the demand for content increases not only by Google but also by people who visit the site. It has become a staple in most digital marketing strategies, especially with regard to SEO.

A website requires a lot of content to compete on the digital battlefield, which is SEO.

Is there a blog on your site? Do your key landing pages cover your topic in detail?

Depending on the competitiveness of your industry, your key landing pages require in-depth content that fully covers the topic. Research has shown that landing pages with more than 3,000 words have a much higher ranking in Google.

SEO on the page

SEO on the page has always been an important factor for Google, but in 2022 it is becoming increasingly important. There are many tools on the Internet to help you identify problems on your site. Among the most popular tools:

By using tools like the ones listed above, you can help create a better user experience for your customers. They help you detect problems such as broken links, slow download speeds, duplicate content, metadata issues and more.

Run these reports on your website to help identify these issues and work on resolving them. This will help your customers to easily browse your website and you will receive a reward from Google.

Quality backlinks

Backlinks are still an important ranking factor in 2022. In fact, they make up 52 percent of your ranking ability.

If you are a new business, this will undoubtedly be your biggest hurdle. Your competitors will have more links to your site over the years of trading.

Don’t let that scare you. In 2022, Google is paying much more attention to the relevance and quality of backlinks.

Reach out to people in relevant fields and create quality backlinks, you don’t need as many domains to be referenced as your competitors, you only need relevant, quality ones.

Site speed

Did you know that every second it takes to load your site, you increase your bounce rate by eight percent? Google definitely does, and so in 2022 site speed optimization is a critical aspect of your SEO strategy.

So how fast should your site load? We recommend anything less than 4 seconds, but don’t just look at the speed of your site on the desktop, the speed of your site on mobile devices is just as important, if not more, to help you increase your ranking in Google.

Using a tool like www.gtmetrix.com speed check can help find these issues on your site and you will start optimizing based on their offerings.

If you use WordPress as your preferred CRM, we recommend a plugin for site speed, for example WP rocket or W3 cache to help improve the speed of your site.

Ability to scan and internal links

Finally, the belief that Google can easily crawl your website is crucial to your digital performance. Launch your website Google Search Console to help identify performance issues for your site.

Upload yours sitemap.xml to help Google crawl your website, it will help you index faster and give Google an overall hierarchy of your site.

Another great way to improve the crawling of your website is to include internal links in your content. This helps create context around your pages and will definitely help improve your ranking in Google in 2022.

Chris Sears is the founder and CEO of Launch North.