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The advantage of women racers: Uber’s new move to get more women, not binary drivers

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Uber has launched a new feature in the app that allows its female and non-binary drivers to accept travel requests only for women.

The rideshare company has added the Women Rider Preference feature to give its drivers more choice of trips they take, and give them more confidence to ride at the optimal hours, such as in the evening.

It is available through the Uber Driver app and allows female drivers and non-binary drivers to indicate that they prefer to only pick up women.

Camera iconUber Australia has launched a new feature in the app to encourage more women and non-binary drivers to join. NCA NewsWire / Sarah Matrey Credit: News Corp Australia
UBER GENERICS
Camera iconRideshare now has the Women Rider Preference feature available to its female and non-binary drivers. NCA NewsWire / Sarah Matrey Credit: News Corp Australia

Drivers who are defined as female and non-binary will automatically gain access to this feature.

As women make up a small number of drivers on the platform, it is hoped that the women-friendly feature will encourage more women and non-binary drivers to join and contribute to a more gender-equitable representation in the international company.

Uber has noted that the number of active female drivers in Mexico has grown by 40 percent after a feature in the app appeared in March 2020.

47-year-old Katya Satsio started driving with Uber in 2019 and found that it gives her more flexibility.  Image: included
Camera icon47-year-old Katja Fazio started driving with Uber in 2019 and found that it gives her more flexibility. Supplied Credit: NCA NewsWire

Katya Fazio, 47, has been an Uber driver since 2019 because it gave her the opportunity to work another day, socialize and earn extra money.

A single mother from Melbourne said she feels comfortable driving at any time of the day or night, but knows other women drivers may be more afraid for their safety.

“I have rarely had bad experiences with my passengers,” Ms. Fazio said.

“It’s (women who prefer) a great option for those who are hesitant about their safety, and having that extra peace of mind can allow women to sit behind the wheel at night when they usually don’t.”

Ms. Fazio said many of her passengers told her they felt safe when the driver was a woman, and she encouraged other single mothers to join.

“It would be great to see more women drivers because it’s such a flexible job that you can get around with your lifestyle,” she said.

“I haven’t looked back since I started driving, and I highly recommend it to all women who are interested.”

A Melbourne resident has called for more women to become drivers.  Image: included
Camera iconA Melbourne resident has called for more women to become drivers. Supplied Credit: NCA NewsWire

Uber Australia’s Director of Driving and Market Emma Foley said the platform should reflect the different communities in which she works, and hoped the move would open up more earning opportunities for women and non-binary individuals.

“Women who make money with the Uber app do it because it allows them to be their own boss, to earn flexibly according to their lifestyle and in some cases to maintain a side fuss,” she said.

“By providing more peace of mind with Women Rider Preference, we hope to support women and non-binary driving partners in increasing their current earnings while unlocking barriers that prevent Australian women and non-binary individuals from gaining access to flexible earnings that support their ambitions. ”

UBER GENERICS
Camera iconEmma Foley of Uber said the platform should better reflect the diverse communities in which it operates. NCA NewsWire / Sarah Matrey Credit: News Corp Australia

https://www.perthnow.com.au/business/women-rider-preference-ubers-new-move-to-get-more-female-non-binary-drivers-c-6751078

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