Australian Lamb is also asking consumers to “say more”. The last campaign Say more with the lamb emphasizes that the food you serve speaks volumes.
Part of the Share the Lamb platform, the next iteration is a series of six films. Produced by creative agency The Monkeys, the series shows how delicious lamb is being served. It’s based on Australia’s love of meat, and all you need is the right lamb dish to lift things up.
Movies about Australian lamb
Directed by Johnny+Will of Finch, the irreverent spots show that lamb is the star of any table. He looks at the less appealing side dishes, including Dad’s limp “honey-glazed carrots.”
Australian lamb is famous for its companies. From Sam Neill dancing with a lamb chop to celebrating the opening of borders after two years of quarantine. The Australian Lamb ad has become a much-anticipated part of the advertising calendar. The Share the Lamb campaign started back in 2019 and has been running ever since.
The company conceptualizes lamb as a food or dish that brings people together and an integral part of local culture. This winter iteration is warming hearts and bellies across the country. The clip features mom’s delicious red wine lamb shoulder. At all upcoming parties and with the arrival of spring, the lamb is shown as a symbol of generosity.
Graeme Yardie, domestic market manager for Meat and Livestock Australia (MLA), says: “Lamb is justifiably famous in the summer. It is loved by Australians and around the world for its unrivaled versatility in cuisines and distinctive taste. It is perfect for entertaining throughout the year. This campaign plays an important role for Australian Lamb. It aims to create even greater relevance with culturally diverse Australians in the moments that really matter to them.”
Watch the first seasonal ad live for Christmas in July YouTubeBVOD, Facebook and Instagram, and through OOH retail channels acquired and operated by UM.