The leader of hybrid cars in Australia Toyota knocked down the car from which it all began.
Toyota Australia has announced the cessation of Prius production locally after a successful 21-year stay as the first-ever Toyota hybrid to be offered in Australia, and the second overall after the first-generation Honda Insight.
The first Prius was introduced here in October 2001, laying the groundwork for Toyota’s current leadership in the gasoline-electric market, which in 2021 sold a record 65,491 hybrid cars – nearly a third of the total and nearly half of all SUVs and cars.
If the Toyota Hybrid were a separate brand, it would be seventh overall in the market in 2021 between Mitsubishi (67,732 sales in 20,921) and Nissan (41,263).
During the trip, Toyota sold 20,847 copies of the Prius over four generations. Combined with the Prius C sunroof (released to make room for the Yaris Hybrid) and the Prius V engine (also dead in 2021), this led to total sales of 35,947 signs.
Today Toyota sells hybrid versions of Yaris, Corolla, C-HR, Yaris Cross, RAV4, Camry and Kluger. In 2021, 72% of RAV4s sold were hybrid, as were 84% of Camrys, 51% of Corollas, 65% of Yaris Cross and 53% of Klugers.
With a markup over non-hybrids of around $ 2,000 to $ 3,000, they are a more affordable option than full EVs, and have the potential to recoup the difference by saving fuel in a few short years, as we demonstrated here.
However, with all these massive models that work so well, for years there has been little interest in the quirky and expensive Prius. Sales were just 77 units last year and 95 in 2021, making it the least popular Toyota Australia car – with the exception of the Mirai FCEV hydrogen-only car.
Toyota Australia Vice President of Sales, Marketing and Franchise Sean Hanley said the Prius legacy “will be passed on to other low-emission Toyota hybrids”.
“When we launched the Prius in October 2001, it was difficult to predict what a huge impact Toyota hybrids would eventually have on Australia’s automotive landscape.” Said Mr. Hanley.
“In 2001, we sold just a few Prius cars, and by mid-2018, we had sold 100,000 Toyota hybrid electric vehicles and surpassed the 200,000 mark in 2021.
“Prius has paved the way by offering Australian motorists more efficient cars with low emissions – traits that have become more and more popular with buyers over time. In fact, hybrid electric vehicle technology, in terms of market recognition, has not succeeded immediately.
“It took more than twenty years, but is still an important part of Toyota’s electrification strategy.
“It recognizes practicality, performance and affordability while reducing CO2 emissions from our cars. This allows Australian customers to access technology that plays an important role in keeping no one behind, as we create a future towards carbon-neutral mobility. ”
A brief history of the Prius
Toyota has been positioning hybrid electric vehicle technology as the company’s core technology since 1997.
The Prius was first launched in Australia with a 1.5-liter hybrid transmission that produces 53 kW and 115 Nm, along with an electric motor with a capacity of 33 kW.
The second-generation version was launched at the New York International Motor Show in 2003, and by the time the third-generation version was released in 2009, the Prius had more than 1.2 million shipments in 80 countries. And the fame of South Park …
In 2012, the Prius family was expanded to include the new Prius C and Prius V, while the fourth-generation version was launched in 2016. It also comes as a plug-in hybrid overseas, but not here.
Going beyond hybrid cars, Toyota President Akio Toyoda outlined a sharp acceleration in TMC’s planned production of electric vehicles (EVs) and related investments in them last December – after the company was accused of lagging behind EV.
And to put the exclamation point on top, the always lively Mr. Toyoda stood among an armada of concept electric cars Toyota and Lexus with rechargeable batteries (BEV).
The world’s largest carmaker now plans to offer 30 electric models worldwide by 2030 in the passenger and commercial segments. That’s more than 15 to 2025 promised earlier last year.