How TikTokAs its popularity continues to grow in all age groups and demographics, businesses that want to use social media and truly connect with their target audience would be wise to adopt a video platform, writes digital strategy expert Adam Stewart.
Just being present in TikTok is not enough.
Since we are almost halfway to 2022, it has already been proven that the popularity of social networking apps is growing. Brands, enterprises, millennium, General Z Internet users and even the elderly are in TikTok.
So if you want to reach your audience and raise awareness and conversion, you need to have a strategy of how you are going to make the best use of the platform to your advantage.
- What content are you going to publish?
- How often will you publish?
- Who will be responsible for creating and posting content?
The answers to these questions are very important to you success in TikTok. But these are just some of the things to consider.
Without a plan you will probably struggle to get some traction on the platform. But with a well thought out strategy you can reach a large audience and achieve your marketing goals.
TikTok facts, statistics and statistics
TikTok is a great platform to reach potential customers. The app has very engaged users, although it is popular with the younger generation, there can still be a market and many opportunities that you can use and make the most of.
To stay ahead and stay competitive in this digital age, you need to know life statistics and data to help you navigate when developing a strategy.
Here are some important facts to look out for:
TikTok is growing fast: Since launching in 2016, it has become one of the world’s most popular social networking platforms.
TikTok has a very active user base: As reported Backlinks, the app accumulates one billion active users each month, and the average TikTok user spends 52 minutes a day on the app. It is also one of the most downloaded programs in the first half of 2021.
TikTok is extremely popular among the younger generation: If you look at Hootsuite Global Review Report Digital 2022you can see a breakdown of the age group, countries and gender of TikTok users in terms of advertising reach.
TikTok is a great way to get to a global audience: TikTok is available in more than 150 countries and in 75 different languages.
TikTok has different types of advertising: Most of the types of ads offered by TikTok are aimed at attracting attention. Take, for example, the Branded Hashtag Challenge, where users can join in creating their own content that relates to or supports this issue. On the other hand, some companies use advertising with branded effects to entertain their target audience and also allow them to get to know the face of the company’s brand. In addition to the two types of advertising mentioned, TikTok has In-Feed advertising, top advertising, Spark advertising and a brand acquisition ad that companies and brands can choose from.
TikTok is a place to create videos that can be shared and exciting: Because TikTok videos are short and engaging, anyone can create great content that can go viral and reach a wide audience.
It is safe to say that if your strategy is not detailed and executed properly, you lose a huge opportunity to reach your target audience.
Tips for creating a TikTok strategy
Below you will find some useful tips for creating a successful strategy:
- Create interesting and engaging content that your target users will be happy to see.
- Connect with other influential people on the platform.
- Use appropriate hashtags to reach a wider audience.
- Launch creative ads and targeted to your specific audience.
- Analyze your data to see what works and what doesn’t.
- Interact with users who not only comment on your posts or ads, but also users who are considered your target audience.
- TikTok is creativity, fun and interest in its users. So this is the perfect opportunity to showcase your brand’s unique voice or sense of humor.
It’s important to remember that TikTok – it’s not just a past trend – it’s a powerful social media platform that your business needs to use to achieve your marketing goals.
If you follow these tips, you will be on your way to creating a successful TikTok strategy that will help you reach your target audience and increase conversions.
Don’t expect more to start planning your TikTok strategy. The sooner you start, the better you will be able to succeed on this fast-growing platform.
If you want to go ahead, you need to start using TikTok now.
This article was originally published on Flying Solo, read the original here.
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