Woolworths will freeze commodity prices by the end of the year to help customers raise the cost of living.
Food inflation across the country began to rise late last year, and while it initially affected mainly meat and imported products, it has since risen and affected almost all categories.
The price of vegetables has risen sharply: some Australian supermarkets charge up to $ 10 for a salad due to a shortage caused by poor growing seasons and floods on the East Coast.
This has forced the retail giant to freeze prices on Woolworths brand products and essential trolley items such as flour, sugar, canned tomatoes, frozen peas, chicken, washing powder and dishwashing detergent.
In an email that will begin circulating among customers on Thursday, Woolworths Group CEO Brad Banducci said the average family spends more than $ 200 on groceries and necessities a week.
“We know this is a significant part of weekly home budgets,” he said.
“As we all tend to have inflation problems, rest assured that the entire Woolworths team is committed to making sure you can always earn your Woolies.”
Mr Banduci advised customers to be creative and shop seasonally, look for the Woolworths logo on the packaging and use the fuel discount when refueling the car to save money.
Last month, Woolworths cut the price of more than 300 products under the “Prices for Winter” program. These included fried meats, medicines for colds and flu, soups, coffee and pet food.